Photo courtesy of the Associated Press (AP Photo/Keith Srakocic)

The NIL Marketplace

July 1, 2021, will mark the day that college athletes were able to begin profiting from their name, image, and likeness (NIL)...
Photo courtesy of Reuters (bat and ball used in conjunction with a wicket during the game of cricket)

The Next Big Thing: Cricket

The Indian Premier League (“IPL”) is already a top fifteen professional sports league in the world bringing in a little less than...
Photo courtesy of the Associated Press (AP Photo/AJ Mast)

NIL: State or Federal Law?

There is an intense debate occurring in Congress and in state legislatures across the country surrounding name, image, and likeness (NIL) for...
Image courtesy of Fenway Sports Group (FSG) and Live Nation, representing the MGM Music Hall at Fenway, next to Fenway Park, home of the Boston Red Sox (MLB).  

The Privatization of Sports

At first glance, one might be thinking, but sports are already private endeavors.  Furthermore, privatization normally means moving a business or industry...
Image courtesy of the Associated Press

Agencies and Streamers Providing New Pathways for Talent, Creators, & Producers

There is no doubt that streaming has and is continuing to take over the entertainment, media, and sports content space.  Disney recently...
Image courtesy of the Associated Press (Amazon | MGM)

Why Amazon and MGM need Each Other

Metro-Goldwyn-Mayer (MGM) is a major film studio that was founded in 1924.  Before its one-hundred year anniversary, the iconic studio with franchises...
Image courtesy of Bally Sports Regional Networks/AP.

The Commodity of Time: The Way to Build Platform Brand Engagement

In a world where everyone has access to a platform to express themselves, athletes, brands, studios, and networks need to continue high...
Photo courtesy of the Associated Press. (AP Photo/Charlie Neibergall).

Three Areas of Interest & Investment

As the world begins its recovery from The Great Reset, there seems to be several areas of interest and investment.  Ideas and...
Photo courtesy of the Associated Press. (Photo by Richard Shotwell/Invision/AP, File)

Food is King

Food is an ever-growing source of content on television and streamers.  Between Gordon Ramsay, Pasquale Sciarappa, Guy Fieri, the late-Anthony Bourdain, Emeril...
Photo courtesy of the Associated Press. Matt Rourke, AP.

Finding New Ways to Consume Content

There are approximately 330 million people in America (2021).  Of those 330 million, there are 77.6 million people who still pay for...