Sports Drive to Appeal to Broader Audience
In 2020, Nielsen reported that sports popularity had dwindled among Generation X and those under the age of twenty-years old. This presents a major...
Economies of Scope in Entertainment, Media, and Sports
First,
a quick economics lesson. Economies of
scope refers to when businesses implement a strategy of diversification of services,
assets, or products offered through entry and growth...
The Power of Triller
Imagine TikTok, Instagram, ESPN+, and YouTube all rolled into one platform. How about MTV, DAZN, and HBO rolled into one access point? The result...
Renegotiating the Dodgers’ TV deal: How Spectrum can reach more viewers and make more...
Ironically, or maybe un-ironically, Spectrum (formerly Time Warner Cable, now owned by Charter Communications), is the Los Angeles Dodgers’ exclusive game content distributor via Sports Net LA. Spectrum finds itself in...
NIL: State or Federal Law?
There is an intense debate occurring in Congress and in state legislatures across the country surrounding name, image, and likeness (NIL) for college athletes. ...
Consumer Trends have Changed Dealmaking
There are three trends in consumption and dealmaking today.
1. Diversification of platform and content
More and more people seem to be watching television on social...
Hollywood Alliances in Platform Content Distribution
There was a time when four major broadcast channels dominated television. The channel offering expanded over time and eventually consumers could choose from thousands...
Netflix and Sports: The next disruption in media and entertainment
Netflix CEO Reed Hastings has said on several occasions Netflix will not enter the live sports content space. However, what we know about Netflix is that it is a powerhouse...
What can entertainment, media, and sports in 1918-1919 tell us today?
History is always a great judge. History is also a great companion to context. In September 1918, a major pandemic hit the United States. ...
The Great Theatre Debate
When AT&T’s WarnerMedia decided to go direct-to-consumer for a limited window of time through streamer HBO Max on all of its 2021 slate of...
