The Commodity of Time: The Way to Build Platform Brand Engagement

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Image courtesy of Bally Sports Regional Networks/AP.
Image courtesy of Bally Sports Regional Networks/AP.

In a world where everyone has access to a platform to express themselves, athletes, brands, studios, and networks need to continue high levels of engagement with viewers to impress and secure advertising dollars (e.g., businesses and people paying money to view content).  As competition among the different viewing platforms grows, keeping and raising viewership and…...

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