What does NIL mean for agents, attorneys, and colleges?

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Image courtesy of the Associated Press via Twitter/Opendorse
Image courtesy of the Associated Press via Twitter/Opendorse

In the state-led and NCAA-sanctioned move to have athletes in college and now potentially high school athletes (pursuant to state law and local conference regulations) profit from their name, image, and likeness (NIL), or in other words, their rights of publicity and intellectual property, it has created an entirely new market for doing business in…...

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