The Growth of “Packaging” Beyond Hollywood

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Image courtesy of the Associated Press via PR Newswire
Image courtesy of the Associated Press via PR Newswire

In Hollywood filmmaking, there is a term used among studio executives, talent representatives, actors, and writers.  The term is packaging.  Packaging is the practice of talent agents and agencies bringing together an actor(s), producer(s), and director for a film to a studio or independent producer.  In exchange, the agent or agency takes a percentage of…...

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