The Individualization of Sports Ideology

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Photo courtesy of the Associated Press/Elaine Thompson, File
Photo courtesy of the Associated Press/Elaine Thompson, File

Team loyalty has taken a hit.  Between fantasy sports, social media, and an increase in brand partnerships (e.g., sponsorships), athletes continue to push their image and brands into the public eye.  Simultaneously, athletes have pushed for higher salaries and individualization through their unions with the leagues offices and team owners whether it be for revenue…...

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