Sports Drive to Appeal to Broader Audience

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Photo courtesy of the Associated Press (Jeffrey Phelps / Associated Press)
Photo courtesy of the Associated Press (Jeffrey Phelps / Associated Press)

In 2020, Nielsen reported that sports popularity had dwindled among Generation X and those under the age of twenty-years old.  This presents a major problem for sports franchises as the key to a successful business venture is to grow your audience especially for future generations.  History is replete with businesses that failed to attract the…...

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