Local Artist Erin Fong to Design Theme Art for Digital Super Bowl Ticket and Vibrant Letterpress Artwork Display Honoring 60 Years of Super BowlFans Will Experience Ferry Terminal Building Super Bowl Projection Show, Bay Area Photo OpportunitiesNEW YORK – Jan. 15, 2026 – The NFL will showcase many décor elements throughout the Bay Area to celebrate Super Bowl LX and the local region’s culture. As the Bay Area prepares to welcome both locals and visitors from around the world, fans will be immersed in Super Bowl LX leading up to the game on Sunday, Feb. 8. Key décor elements include:
“We have the special opportunity to pay homage to the Bay Area’s vibrant culture and innovative spirit through our Super Bowl LX creative,” said Marissa Solis, NFL senior vice president of global brand and consumer marketing. “As we commemorate 60 years of Super Bowl, we’re thrilled to partner with local artists, spotlight iconic buildings and create memorable fan photo moments that celebrate our biggest event of the year alongside the Bay Area community helping to bring it all to life.” Local Artist Erin Fong Bay Area artist Erin Fong was selected to design the official theme art for Super Bowl LX, bringing the region’s rich printmaking tradition to life. An AAPI artist with deep roots in the Bay Area’s creative community, Fong’s work reflects a modern interpretation of the traditional letterpress, blending historic craftsmanship with bold design. For Super Bowl LX, Fong created custom letterpress prints hand-fed through a vintage 1960s Vandercook printing press, weighing nearly 1,000 pounds, to produce vibrant gradient backgrounds layered with antique wood type to honor 60 years of Super Bowl history. Her artwork will be featured across the Super Bowl game day digital tickets and official programs, as well as a large display in the lobby of Moscone North at Super Bowl Experience presented by Jersey Mike’s, the NFL’s immersive, interactive fan festival. For Super Bowl Experience, fans can visit https://SuperBowl.com/ExperienceTickets to purchase tickets. “The Super Bowl is a celebration rooted in legacy,” said Erin Fong. “Using a historic letterpress process to honor 60 years of the game, while infusing bright, joyful color into the work, felt like a meaningful way to celebrate that tradition.” At the core of Fong’s work is the belief that color has the power to heal. Drawing from her experience as a neurodivergent artist, Fong uses vibrant hues as a tool to create uplifting environments and contribute to collective well-being. More information can be found at her ErinLovesFun and ErinLovesColors Instagram handles. Ferry Terminal Building Projection Show Through a series of illustrations, the Ferry Terminal Building will transform into a time machine taking fans back through the last Sixty Years of Super Bowl and culminating with this year’s matchup in the Bay Area. Between shows there will be an interactive element that will gauge real-time fandom, allowing fans to vote for their favorite team to take over the coveted Vince Lombardi Trophy. The Ferry Terminal Building Super Bowl Projection Show will happen each evening starting Thursday, Feb. 5 through Saturday, Feb. 7. Fan Photo Opportunities Super Bowl LX photo opportunity areas will be set up near the Harry Bridges Plaza across the street from the Ferry Terminal Building and at the Ferry Terminal Plaza at the corner of Mission Street and The Embarcadero. Additionally, Bay Area residents and visitors will be greeted by large-format LX roman numerals that are installed at high-profile locations throughout the region including the San Francisco International Airport, San Jose County airport, Pier 39, Capital Corridor (Emeryville transit station), around the city of Santa Clara and SFMOMA (location for the BAHC Super Bowl LX Innovation Summit.) For more information on Super Bowl LX, visit: SuperBowl.com. |
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