| NEW YORK — Jan. 6, 2026 — NFL Films and X today announced the renewal of NFL Top 100 on X, extending the acclaimed player-voted countdown series for a second season on X in 2026. Building on the success of its 2025 debut as an X Originals series, NFL Top 100 will deliver fans premium, short-form episodes throughout the preseason, highlighting the league’s elite players in a digital-first format tailored for the X timeline.
NFL Top 100 features under five-minute episodes revealing the league’s top players as voted on exclusively by the players themselves. Produced by NFL Films, the legendary series will once again run over multiple weeks on X creating massive buzz leading into the NFL season, sparking real-time debates, viral reactions and engagement where football conversations thrive. “We are thrilled to renew our NFL Top 100 for a second season on X and continue delivering great content to our fans,” said Ross Ketover, NFL Films senior executive. “The 2025 relaunch of the series was a perfect fit, allowing us to amplify player voices and connect directly with fans around one of the most debated topics in football over the past 15 years.” “The first season of NFL Top 100 delivered massive viewership, engagement and viewer retention, proving that premium original quick-hitting sports content thrives on X,” said Mitchell Smith, X’s head of original content. “The show delivered an exceptional 440 million impressions during the inaugural season, reinforcing that X is the center of sports conversation. The NFL remains one of the hottest topics on the platform, and we’re excited to go bigger and bolder in season two with the immensely creative minds at NFL Films.” NFL Top 100’s second season will premiere exclusively on X, where sports fandom fuels year-round global conversations. Additional details coming soon. NFL programming is the most valuable content in all of sports and entertainment. NFL programs rank as 48 of the top 50 shows on television since the start of the 2025 season. For the latest news on NFL Media – comprising NFL Network, NFL Films, NFL.com, NFL+, the NFL app, NFL RedZone and free ad-supported television streaming service NFL Channel – please follow @NFLMedia on X and Instagram. Additionally, for general league news visit media.nfl.com. NFL Contact: Andrew Howard, Andrew.Howard@nfl.com X Contact: Rosemarie Esposito, resposito@x.com |
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