| NEW YORK — Dec. 8, 2025 — The National Football League and Fear of God announced today a multi-year licensing collaboration to create team and NFL shield apparel. The relationship marks another defining moment for the league and fashion house as both brands work to bridge the worlds of sport and fashion through an American luxury lens.
“As the NFL seeks to build relationships with leading names in fashion, Fear of God was a natural choice,” said Casey Collins, senior vice president of consumer products and licensing at the NFL. “Fear of God resonates deeply with our growing fan base, who are fashion-forward individuals and value design infused with simplicity. Together we’ve created a collection that embodies style and evokes a new standard of fan gear.” The first collection, launching today, celebrates both the AFC and NFC conferences and introduces NFL shield apparel alongside franchises including the Dallas Cowboys, Pittsburgh Steelers, Kansas City Chiefs, Los Angeles Rams, Philadelphia Eagles, New Orleans Saints, Las Vegas Raiders, Detroit Lions, New York Giants, Green Bay Packers, Chicago Bears, Atlanta Falcons and San Francisco 49ers. “NFL football reflects the heart and spirit of American culture,” said Jerry Lorenzo, founder of Fear of God. “Sunday afternoons have long been a paradoxical hour in this country, both spiritually and culturally. In stadiums and living rooms, the nation comes together around a shared love of the game. Fear of God and the NFL together embody a vision of unity within diversity, honoring both individual conviction and collective passion. It is a uniquely American freedom, and one worthy of celebration.” Each piece is designed featuring Fear of God’s signature relaxed proportions with oversized 90s silhouettes. The collection presents a color-blocking story inspired by archival varsity jackets, alongside t-shirts in heavy cotton jersey and oversized fits. NFL New Era classic snapback caps featuring artworks reminiscent of 90s NFL styles accompany the apparel offering. The collection is available beginning today on fearofgod.com, NFLshop.com, Fanatics.com and select stadium stores. Media Contacts: Laron Howard, Laron@fearofgod.com, Liana Bailey, liana.bailey@nfl.com |
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