| NEW YORK – Oct. 16, 2025 – The National Football League and NAADAM, a leading cashmere brand, announced today the launch of NAADAM x NFL, the league’s first-ever licensed cashmere apparel collection. Bridging the legacy of the NFL with NAADAM’s renowned craftsmanship, the collection for both men and women allows the NFL to explore a new fashion frontier: cashmere sportswear rooted in comfort and style.
“As our first cashmere licensing partner, NAADAM introduces the NFL to a new category of exceptional products, further expanding our presence in the luxury space,” said Xaimara Coss, director of consumer products at the NFL. “This relationship underscores our commitment and excitement to producing stylish, high-quality apparel that resonates with the NFL’s growing fanbase.” Crafted from NAADAM’s premium Mongolian cashmere, the capsule collection merges sports and sophistication by introducing timeless pieces that will last well beyond the NFL season. The initial drop will feature team-branded cashmere crewnecks, quarter-zips and hoodies representing the New York Giants, New York Jets, Philadelphia Eagles, New England Patriots, Chicago Bears, Washington Commanders, Detroit Lions, Buffalo Bills, Los Angeles Rams and San Francisco 49ers. “We’re redefining what fan gear can look and feel like,” said Lydia Feniger, vice president of marketing at NAADAM. “The synergies between NAADAM and the NFL made this collaboration a natural fit. With fans gearing up for football season just as cashmere season begins, we’ve introduced elevated yet attainable luxury pieces that celebrate the NFL’s iconic legacy. This is just the beginning of what will be an exciting, long-term relationship.” The NAADAM x NFL collection is available beginning today on NAADAM.co in limited quantities. Media Contacts: Liana Bailey, liana.bailey@nfl.com, Lydia Feniger, Lydia@naadam.co About NAADAM |
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