NEW YORK – Aug. 28, 2025 – The National Football League and Nike unveiled today the eight 2025 club uniforms part of Rivalries, a new uniform and fan gear program announced earlier this year. The uniforms will celebrate storied local traditions and unite fan communities with designs unique to select cities and teams.
“The unveiling of the first eight Rivalries club uniforms and fan gear marks a significant moment for the NFL, Nike and Fanatics, as creativity and innovation merge together to deliver a new take on what it means to be a rival,” said Taryn Hutt, vice president of club marketing at the NFL. “Rivalries will bring fresh energy to the field with each new uniform, while providing a platform to amplify the community and hometown pride that is rooted in each NFL fan.”
The first cohort of NFL Rivalries clubs, from the AFC East and NFC West, will debut their new Rivalries uniforms designed by Nike during a single upcoming home game against a division rival. The designs are rooted extensively in the legacies and inspirations true to each team, serving as an authentic, competitive expression of community pride while allowing athletes and fans to connect like never before.
“Nike has a rich history with football, and we’re excited to partner with the NFL on this new Rivalries program to help grow the sport and expand it for the next generation,” said Ryan Airhart, director of NFL apparel product design at Nike. “Each uniform was designed in collaboration with the club it represents to authentically reflect what makes their team, fans and communities wholly unique.”
Below is the 2025 Rivalries game schedule. Each of the designated clubs will elevate these gamedays and matchups across their communities and in-stadium in unique ways.
- Arizona Cardinals: Sept. 25 vs. Seattle Seahawks
- Miami Dolphins: Sept. 29 vs. New York Jets
- Buffalo Bills: Oct. 5 vs. New England Patriots
- New England Patriots: Nov. 13 vs. New York Jets
- Los Angeles Rams: Nov. 16 vs. Seattle Seahawks
- New York Jets: Dec. 7 vs. Miami Dolphins
- Seattle Seahawks: Dec. 18 vs. Los Angeles Rams
- San Francisco 49ers: Jan. 4, 2026, vs. Seattle Seahawks
After their on-field debut, the Rivalries uniforms will be included in their team’s uniform lineup for three years, in addition to existing alternate uniforms. Additional Rivalries uniforms will debut during the 2026, 2027 and 2028 seasons.
Rivalries have the power to connect and transform athletes, fans, teams and entire communities. Fans will be able to show their support by purchasing Rivalries jerseys, sideline apparel and headwear, along with fan gear, including T-shirts, hoodies and jackets. Riddell will also offer all eight Rivalries helmets in multiple sizes as collectibles for fans.
Rivalries jerseys, apparel, headwear and helmets will be available beginning Sept. 10 at Nike.com, NFLshop.com, Fanatics.com, Riddell.com, Neweracap.com, individual team stores and additional retail locations. They will also be available across Canada, Mexico, Europe and Australia on NFL Shop sites and select international retailers.
Fans can also look out for limited-edition items created in collaboration with clubs and local brands dropping near each Rivalries game. Follow social handles, @NFL, and @usnikefootball, for more information on these exclusive drops.
In addition, EA will support Nike and the NFL by integrating Rivalries-themed updates into Madden 26 throughout the year. The updates will include enhanced in-game experiences with Nike Rivalries jerseys, unique Rivalries-themed stadium updates and content updates throughout varying game modes.
Click here to view the designs for each 2025 Rivalries uniform and view quotes from Legends from select clubs.
Media Contacts: Liana Bailey, liana.bailey@nfl.com, Nike, Media.Relations@nike.com
