| New York – Dec. 16, 2024 – The National Football League and Betches Media, the leading platform for women’s content and culture, announced today a new media partnership to continue to grow the league’s female fan base. The collaboration reflects the NFL’s and Betches’ commitment to redefining the sports fan experience for women following the launch of Betches Sports. As an NFL media partner, Betches will produce content that enables millennial and Gen Z women to tap into exciting NFL moments, while also unlocking its passionate community of female sports fans to brands interested in reaching this key audience.
Through the relationship, Betches will have access to the league’s key tentpole events such as the Super Bowl and the NFL Draft so that Betches can create and produce new and dynamic content. This content will blend the excitement of football season with Betches’ signature wit and humor, featuring original video series, social and digital campaigns, interviews with athletes and talent and more. The content is slated to roll out across Betches platforms starting with the 2025 Pro Bowl Games. “By teaming up with Betches, we’re creating content that bridges the NFL and culture in a way that resonates with their audience’s unique perspective,” said Anna DeLucia, senior manager of business development and strategic investments at the NFL. “Whether you’re cheering every Sunday or new to football, this relationship invites women into the NFL conversation in a way that’s fun, approachable and engaging.” The media partnership comes on the heels of Super Bowl LVIII’s record-breaking increase in female viewership, with women representing almost half of the total audience. With traditional sports media remaining largely male-dominated, Betches launched Betches Sports earlier this year — a space for female sports fans that highlights all sports and the culture behind them. NFL Football is the most popular sport among the Betches audience, with a majority identifying as fans of the League. “At Betches, we know that some of the most dedicated sports fans in the world are women,” said Aleen Dreksler, CEO and co-founder of Betches Media. “We launched Betches Sports earlier this year to create a community for women sports fans that is fun, inviting and gives us a new specialized second screen experience. It’s been amazing to witness the cultural conversation surrounding women and sports begin to shift, and we are so excited to collaborate with the NFL to take our mission to the next level.”
### Media Contact: Liana Bailey, liana.bailey@nfl.com, Michelle Ciciyasvili, michelle@betches.com About Betches Media Founded in 2011, Betches Media is a pioneer in the social-first digital space, with its defining brand voice and viral content rooted in its founding by lifelong friends Aleen Dreksler (Chief Executive Officer), Sami Sage, and Jordana Abraham. Today, with a team of brilliant and hilarious digital natives, Betches offers its loyal audience a full suite of video, editorial, podcast, and social content tailored for every platform, interest, and season of life. Across all channels, Betches’ content grabs the attention of 1 in 5 women in the US and reaches 250M+ globally, while setting the gold standard in quality and engagement – six times higher than the industry average. Combining the scale and capabilities of a media company with the trust and familiarity of your best friends, Betches has positioned itself as a formidable player within both the new media industry and the creator economy. Betches partners with blue-chip brands to engage millennial and Gen Z women around the most timeless and valuable currency: cultural relevance. In 2023, Betches Media was acquired by LBG Media, the owner of the leading global media brand LADbible Group. For more information, visit www.betches.com |
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